COWAY AT CES 2022
We were proud to attend CES 2022 in Las Vegas this year, sharing and celebrating our new products with the world! We hosted an interactive experience at our booth to introduce the new Smart Care Air Mattress and Smart Sleep Solution. Our booth also included a display that showed off our large range of products, featuring the unique artistic design and cutting-edge technology of Airmega and the Noble Collection. We also made a big announcement: the launch of the brand new Airmega Icon.
The Pinnacle of Self Care
"Globally, we are all spending more time in our homes than ever. This has only reinvigorated our dedication to making every consumers' home a healthy sanctuary of relaxation and wellness," said Kevin Shim, the Head of Marketing at Coway USA.
According to the National Heart, Lung and Blood Institute, sleep plays a critical role in people's emotional and physical health and ongoing sleep deficiency is linked to an increased risk of heart disease, kidney disease, high blood pressure, diabetes and stroke. Given sleep's vital role in one's health and wellbeing, we introduced our innovative new product, the "Smart Care Air Mattress," for the first time along with an interactive experience at the Smart Sleep Solution Zone.
The adjustable Smart Care Air Mattress uses Coway's proprietary, patented technology for a better night's sleep. After detecting the user's body pressure and sleeping position, the mattress adjusts itself to one of nine firmness levels through Air Cells. These next-generation air pockets control their own air pressure to adjust the firmness of the mattress. As a result, the mattress constantly feels new with this durable new technology that replaces traditional mattress springs.
At the Zone interactive experience, visitors were able to experience our Smart Sleep Solution, which is connected with Air Care products to produce the optimal humidity for quality sleep. The IoT solution turns the lights off and the mattress automatically adjusts to the optimal firmness depending on individual body pressure. Then, the humidifier and air purifier automatically provide the ideal air quality and humidity for sound sleep. When the Smart Sleep Solution's sensors detect the visitor rising from the bed, the lights are turned on, the mattress is put in Relax Wake-Up mode and the humidifier and air purifier are automatically turned off.
The Noble Collection
The Noble Collection epitomizes the three key elements of premium home appliance design that we at Coway abide by: a design that blends into the space, optimized performance and state-of-the-art user experience. Through the simplicity of focusing on the product's original functions, these designs harmonize with their surroundings to compliment any home's aesthetic.
Each with a unique design and outstanding features, the Noble water purifier series and Noble induction cooktop are displayed in the kitchen space. The sleek and compact air purifier and humidifier are also shown off in Noble Zone living space.
An Iconic New Product Series
Our newest air purifier product was displayed at the show: the all-new Icon air series. The Airmega Icon and IconS are the first smart air purifiers to also feature a wireless charging station. Covering up to 649 square feet (roughly the size of a one-bedroom apartment), the multifunctional, modern design makes it the perfect space-saving, tableside alternative. The Icon uses a power 3-stage filtration process to efficiently filter harmful pollutants in the air, capturing 99.999%* of nano-sized particles down to 0.01 microns–smaller than most allergens, bacteria, mold and viruses.*
The Icon series also features water and stain repellent fabric in its design, making it durable for dual use as a charging station as well as an air purifier. It will be available for purchase in the U.S. in mid-2022.
In addition to the Icon air series, we also displayed Airmega 150 in trendy colors with graphic art at our booth. The Airmega 150 is already developed for easy filter changes with its seamless cartridge design, batch separation and convenient design for hang drying the pre-filter after washing. Now it also lets users invite new colorways and designs into their home with the sophisticated white, green, pink and navy options, plus two botanical art editions inspired by nature's beauty and ability to heighten relaxation.